Simply put, specific industry audiences can be more or less responsive and engaging on social media depending on the business field. Industry to industry social media benchmarksĭepending on the vertical of their business, some brands have an easier time communicating with their audience than others.
#IMAGE SIZE FOR SOCIAL MEDIA META TAG FREE#
Want to get industry more in-depth social media benchmark data and compare your social media performance with industry leaders?Ĭheck out Socialinsider's free social media industry reports! B. The jewelry industry is the most engaging one on Twitter, having a double average engagement rate compared to the previous year.Twitter is the social media platform with the most diversified content.The most engaging industry on Instagram is now the travel one, with an Instagram average engagement rate of 1.41%.On Instagram and Facebook, most brands still have an image-focused content strategy.Compared to 2020, Facebook and Instagram had significant decreases in engagement in 2021.In 2021 TikTok’s average engagement rate increased by 14.26%.FMCG Food is the most engaging industry on TikTok, having a TikTok average engagement rate of 15.82%.TikTok is the most engaging social media platform of the moment, having an average engagement rate of 5.96%.Engagement insights: social media benchmarks by industry Travel - Social Media Engagement AnalysisĬ. NGOs - Social Media Engagement Analysisġ2. Media House - Social Media Engagement Analysisġ1. Magazines and Journals - Social Media Engagement Analysisġ0.
Jewelry - Social Media Engagement Analysisĩ. Home Living - Social Media Engagement AnalysisĨ. FMCG Food - Social Media Engagement Analysisħ. Fashion - Social Media Engagement AnalysisĦ. Beverages - Social Media Engagement Analysisĥ. Beauty - Social Media Engagement AnalysisĤ. Automotive - Social Media Engagement Analysisģ. Arts & Crafts - Social Media Engagement AnalysisĢ. Industry to industry social media benchmarksġ. Engagement insights: social benchmarks by industryī. However, TikTok’s launch and increasing interest in this platform have led to a big turnover.īy analyzing over 27 million posts on Instagram, Facebook, Twitter, and TikTok we wanted to discover the average engagement rate for each social platform and compare those benchmarks to industry-specific data.Ĭontinue reading to find out how your brand stacks up.⇣ 2022 Social media industry benchmarksĪ.
Over the last few years, Instagram has gained and maintained its position as the most engaging social media network.
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